PHA’s Unsung Heroes Project:

Appreciating Caregivers in Senior Residential Communities

during COVID-19

On July 16, 17 and 20, PHA presented $60 gift cards to every caregiver working at four different senior residential communities in Greater Phoenix.  Our goal was to recognize the essential and demanding work of caregivers in skilled nursing, assisted living and memory care communities, especially now during the COVID-19 pandemic.  In fulfilling one part of our mission, to contribute to tikkun olam – repair of the world, PHA took on this project to shine a well-deserved light on these unsung heroes.  As you will see in the photos and news coverage, presenting the gift cards to almost 300 caregivers was deeply appreciated and heartwarming for all involved.

In barely one month, PHA raised $17,000 for this endeavor through generous donations and assistance from Albertsons Safeway, local organizations and Jewish congregations, and more than 100 individuals from Arizona and beyond. Visit our GoFundMe page at

Click here to see a list of organizations and congregations that helped publicize the campaign.

Click here to see the TV segment aired by Good Morning Arizona about our project!

Press coverage:

My Local News

Arizona Health and Living

Daily Independent

Photo gallery of PHA gift card presentations to the caregivers